Forklift Truck Industry Trends

DEMO forklift shown as VIKING brand

The Market Is Poised for Growth with Increasingly Sophisticated Technologies, Improved Ergonomics, and High Safety Concerns

Despite reduced investments in infrastructure and lower capital investments, the forklift markets are poised for growth.

Industry Trends

  • Expanding rental market is anticipated to strengthen further
  • Improved ergonomics attracts end users
  • Increasing energy prices boost demand for AC solutions
  • Electric motor forklifts exhibit higher user acceptance
  • Growing end-user markets ensure growth
  • Overseas competition slows growth and creates price competition
  • Globalization restricts the growth of North American manufacturers